Safe Systems

I am thrilled to share that I have been accepted into the esteemed faculty at the renowned Georgia Institute of Technology - a dream destination for my teaching career.

Whenever a high-profile accident occurs, a lot of ill-informed commentary appears in the media, including otherwise reliable news channels. In this article, I offer my thoughts on how to avoid the pitfalls associated with this harmful trend, following recent events in South Korea.

A large part of public relations (PR) management is about prevention. PR advisors focus on the worst possible outcome and try everything in their power to change perceptions before bad things happen. The main difference between system safety and PR is the key objective, while PR management is there to protect the organisation from any harm, system safety is about eliminating or controlling safety hazards, even if the source of the hazard is the organisation or its leaders.